Super Bowl halftime show

The   is an entertainment event held during the halftime break of the (NFL) championship game since 1966. It has attracted major advertising sponsors and in recent decades has become a major media event headlined by chart-topping musical performers. Performers are typically not paid directly by the NFL, but the public exposure leads to substantial increases in music sales.

History
Starting with, to be held at on February 12, 2023, the  will be sponsored by Apple Music, replacing longtime sponsor. is scheduled to be the headline act of the show. Rihanna stated that she had revised her 39 times to adapt  to fit within the scheduled 13-minute duration of the performance.