Apple Club

The Apple Club is a short-lived online subscription service from Apple Computer.

History
The service was announced at Macworld Expo on January 7, 1997 and was available in the United States for 19.95 per year. According to senior vice president Mike Dionne, Apple Club was positioned as a " service" with online access to software updates, utilities, patches, and extensions along with exclusive discounts on products and services. Members also received an Apple Club CD-ROM.

Discontinuation
The Apple Club was criticized for providing download speeds from member-exclusive servers that were no better, or in some cases, worse than speeds provided by Apple's own publicly available servers. Support was limited to e-mail. By January 1998, the club was no longer in service.