File:John Sculley on How Steve Jobs Lost His Job

JOHN SCULLEY- Former President and CEO of Pepsi....Former CEO of Apple Computer...High-Tech Entrepreneur and Venture Capitalist...Named "CEO of the Decade" by Financial News Network - John Sculley is a gifted public speaker who is appreciated for his knack for explaining complex ideas in ways that are easily understandable and appealing to a wide range of audiences. John Sculley was Pepsi-Cola Co. CEO from 1978 - 1983; during which time 'Pepsi Generation' and 'Pepsi Challenge' marketing campaigns propelled Pepsi into the largest selling packaged good product in America. Mr. Sculley was recruited by Steve Jobs to be Apple CEO from 1983 to 1993; during which time, 'Macintosh', 'Desktop Publishing' and 'Powerbook' launches propelled Apple to the largest selling PC in the world. Now he shares his personal experiences, first from Pepsi & Apple as a transformational leader in Global Economy 1.0; then, as a growth equity investor, mentor to entrepreneurs and advisor to global corporations in Global Economy 2.0. Mr. Sculley, one of the world's most respected marketing innovators, reveals how his brand building strategies have helped build multi-billion dollar consumer brands from Pepsi Generation, Pepsi Challenge, Macintosh, Select Comfort, Hotwire.com, to MetroPCS. Since leaving Apple, Sculley has been a venture capitalist at both family office Sculley Brothers and Rho Capital Partners, backing successful start-ups Select Comfort, NFO Research, Intralinks, CreditTrade, and Hotwire. Book John Sculley at Speakers.com. http://www.speakers.com/John-Sculley-speaker-biography