Apple Music Festival

The Apple Music Festival, stylized as &#xF8FF;&#x2009;Music Festival, was a concert series organized by Apple Inc. It was originally inaugurated in 2007 as the iTunes Festival. Free tickets were given to iTunes and users who lived in the United Kingdom, through localized prize draws. Performances were streamed live and available to view afterwards, free of charge, for Apple Music members on their Apple TV, iPhone, iPad, iPod touch, Mac, PC, and Android phones. In London, the iTunes Festival became an annual event taking place (from 2009) in September at the arts centre in. The series made its United States debut with five days of free performances at the in March 2014, alongside the  (SXSW) music showcase in Austin, Texas.

In August 2015, the iTunes Festival was renamed the Apple Music Festival to coincide with the launch of Apple Music. After a 10-year run, Apple confirmed in September 2017 that it would no longer host any more music festivals in favor of more targeted concert events in the future, such as Apple Music Live.

2007
Held during the month of July 2007 at the at  in London. 
 * July 01: + Leon Jean Marie
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 * July 10: + James Wolff
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 * July 23: + Leash
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2008
Held in July 2008 at the theatre in. 
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 * July 26: (cancelled)
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2009
Held in July 2009 at the in. 
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 * July 25: (moved to July 12)
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2010
Held in July 2010 at the in  and livestreamed on. 
 * July 01:  +
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 * July 03: (EP) +  (EP) +
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 * July 07: (EP) +
 * July 08: (EP) + Delta Maid
 * July 09:  +  + The Dharohar Project
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 * July 13: (EP) +
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 * July 23: Defected In The House Live
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 * July 29: + Diagram of the Heart
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2011
Held in July 2011 at the in  and broadcast by  and presented by  and. 
 * July 01:
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 * July 03: +  + Ramona + Ukulele for Dummies
 * July 04: (EP) +
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 * July 06: (EP) +
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 * July 09: (EP) + Evaline
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 * July 11: +  (EP)
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 * July 17: + Bluey Robinson +  + Medi
 * July 18: +  +
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 * July 20: +  + Encore
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2012
Held in September 2012 at the in  and broadcast across 's stations (including,  and ). 
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 * Sep. 03: + The Milk
 * Sep. 04: +  + Ryan Keen
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 * Sep. 18: (EP) +  + CARisMA
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2013
Held in September 2013 at the in. 
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 * Sep. 13: + Henrik B
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 * Sep. 25: + NO CEREMONY///
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 * Sep. 30: +  +

Austin
On February 19, 2014, Apple announced that the iTunes Festival would take place in the United States for the first time with a five-day festival at the in Austin, Texas from March 11 to 15, alongside. 
 * Mar. 11: +  +
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London
On July 21, 2014, Apple announced part of the lineup for the eighth iTunes Festival held in September at the in. 
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 * Sep. 28: + Miloš +
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2015
On August 18, 2015, Apple announced part of the 2015 lineup and confirmed that the festival had been rebranded as the Apple Music Festival. Held in September at the in, the festival was broadcast via Apple Music. 
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2016
In September 2016, the concert series returned to the in  for its tenth year, as Apple Music Festival 10. The full lineup was announced on August 25, 2016 via Beats 1 by as a surprise during The Global Chart Show with Brooke Reese. The festival was streamed live and on-demand via Apple Music. Beats 1 also broadcast live interviews and performances from the festival. The festival was heavily promoted with artwork, pictures and videos on Apple Music's Instagram and Snapchat stories. Festival performers such as personally messaged UK fans via Twitter for exclusive free tickets to the artist's respective performances at the festival. 
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Cancellation
In early September 2017, Apple announced that it would not be continuing the Apple Music Festival in favor of more targeted live events in the future.