List of Apple product colors

The following is a list of product colors designed and / or marketed by Apple:

Early models (1970s to 1990s)

 * Apple Beige, also known as "putty", used by the early Apple II series, Apple III, Apple Lisa, through the Macintosh Plus.
 * Snow White design language:
 * Fog, used only by the Apple IIc as an early part of the Snow White design language.
 * Platinum, the predominant color of the Snow White design language for desktop models from the Macintosh SE and II through the original Power Macintosh G3.
 * Smoke, a dark gray color adopted by the Snow White design language with the launch of the PowerBook line in 1991.
 * Special black, used on Macs with audiovisual capabilities, such as the Macintosh TV and Performa 5400 "Director's Edition".

Aqua era (1990s to early 2000s)

 * Bondi Blue, color used by the first iMac G3 in 1998.
 * Fruit flavors:
 * Blueberry, used on the iMac G3, first iBook G3, and "blue & white" Power Mac G3.
 * Grape, used on the iMac G3.
 * Lime / Key Lime, used on the iMac G3 and iBook G3.
 * Strawberry, used on the iMac G3.
 * Tangerine, used on the iMac G3 and first iBook G3.
 * Indigo, used on the iMac G3 and iBook G3.
 * Graphite, a dark counterpart to Apple's "fruit flavors", often used on "Special Edition" releases.
 * Snow, a light counterpart to Graphite.

Modern colors (present)

 * Aluminum / silver, the default color of most anodized aluminum Apple products.
 * Slate, a cool dark successor to Graphite in the iPhone 5, the first iPad mini, and iPod devices released in 2012.
 * Gold, an anodized color option first offered with the iPhone 5 S and MacBook with Retina display.
 * Rose Gold, an anodized color option first offered with the iPhone 6 S / 6 S Plus and MacBook with Retina display.
 * Jet Black, a dark glossy option offered only with the iPhone 7 / 7 Plus.
 * Space Gray, succeeded Slate as the dark color option for most current aluminum Apple products.