Mike Boich

Michael D. "Mike" Boich was a major early figure at Apple Computer, serving as the first Macintosh who persuaded developers to write software for the then-new platform.

Education
Boich received an A.B. in economics from and a M.B.A. from.

Apple Computer
Boich was personally recruited by Steve Jobs and placed in charge of demonstrating the first Macintosh to software developers and potential customers. Boich coined the term "evangelist" and personally hired Guy Kawasaki, who went on to become another influential Mac evangelist and entrepreneur. Boich's signature is molded into the case of the original Macintosh 128K.

After Apple
In May 1986, Boich co-founded Radius with some of the original members of the Macintosh development team, including Matt Carter, Andy Hertzfeld, Alain Rossmann, and Burrell Smith.