Hartmut Esslinger

Hartmut Esslinger is a German-American industrial designer and the founder of Frog Design. He developed the Snow White design language for Apple Computer.

Work with Apple
Esslinger first met Steve Jobs in January 1982 and expressed that the existing Apple II series were "incredibly ugly and wasteful in production". After winning a design competition, Esslinger was awarded a contract to develop Apple's design strategy for $1 million per year. The first computer released with his industrial design was the Apple IIc. When Jobs left Apple to start NeXT, Esslinger also phased out his contract with Apple and designed the NeXTcube.

Books

 * A Fine Line by Hartmut Esslinger, Jossey-Bass. 2009-06-29.