Apple logo

The Apple logo has undergone many changes over the years.

History
The first logo was created by Apple Computer co-founder Ronald Wayne with the establishment of the company on April 1st, 1976. It features Isaac Newton sitting under a tree with the apple that inspired the as well as the company's name. The second logo was designed by Rob Janoff and entered into use in 1977, with color stripes representing the groundbreaking color capabilities of early Apple models. The colored version remained in use until a monochrome version of the logo was adopted in 1998, with the rainbow version remaining in some use until 1999. A version based on the "Aqua" theme entered into use in 2001 with the launch of Mac OS X. A cleaner metallic version of the logo entered into use in 2007 for the introduction of the iPhone. In 2017, it was simplified back to silhouette form.

Articles

 * Apple Logo Evolution — It all Started With a Fruit by The Logo Creative at Medium (2018-08-09)
 * Was Apple’s Logo Really Designed Using The Golden Ratio? by John Brownlee at Cult of Mac (2013-05-20)