Dell

Dell is a major manufacturer of personal computers, mainly PC compatibles running Microsoft Windows. The company was founded on February 1, 1984 in the dorm room of Michael Dell while he was a student at the University of Texas at Austin.

History with Steve Jobs
Michael Dell and Apple co-founder Steve Jobs have been known for trading insults. When asked about what he would do with Apple when it was struggling in the 90s, Dell answered: "I'd shut it down and give the money back to the shareholders." Jobs ridiculed Dell for producing "un-innovative beige boxes". On November 10, 1997, having recently been appointed interim CEO of Apple, Jobs announced the Apple online store, which offered build-to-order options in a similar manner as Dell's website. Jobs then openly stated to Dell: "We’re coming after you, you’re in our sights."

When Apple's market capitalization surpassed that of Dell in January 2006, Jobs emailed employees that he "thought it was worth a moment of reflection today". Around the time of Jobs' passing in 2011, Apple was over 14 times the market value of Dell.