Super Bowl halftime show

The Super Bowl  is an entertainment event held during the halftime break of the (NFL) championship game since 1966. It has attracted major advertising sponsors and in recent decades has become a major media event headlined by chart-topping musical performers. Performers are typically not paid directly by the NFL, but the public exposure leads to substantial increases in music sales.

2022
Held on February 13, 2022 at in Los Angeles, California, the   was headlined by Beats Electronics co-founder Dr. Dre, along with, , , , and. The production was sponsored by and won 3.

2023
Starting with, held at in  on February 12, 2023, the  was sponsored by Apple Music, replacing longtime sponsor PepsiCo. was the headline act of the show. She stated that the had been revised 39 times to adapt  to fit within the 13-minute duration of the performance. The event could be watched live through the Fox Sports or NFL apps.

Articles

 * How Apple treated Rihanna’s Super Bowl halftime show like its most popular new product by Jeff Beer at Fast Company (2023-02-13)