PC

A  PC  is an abbreviation for personal computer, usually referring to IBM PC compatibles, running a version of Microsoft's Windows operating system. Apple had long promoted the ease of use of its Macintosh computers in comparison to PCs.

After the return of Steve Jobs to Apple, the company ran the "Get a Mac" ad campaign which ridiculed the PC platform with actors John Hodgman and Justin Long representing a PC and a Mac, respectively.

Articles

 * Apple’s ‘Get a Mac,’ the Complete Campaign by Tim Nudd at AdWeek (2011-04-13)
 * An oral history of 'Get a Mac,' Part 1 by Douglas Quenqua at Campaign US (2016-12-06)