Apple Inc.

Apple Inc. is the company that brought us the Apple computers, the Macintosh and the iPod, as well as numerous user interface improvements. The company changed its name from Apple Computer at Macworld Expo in January 2007.

Pre-History
The first product put forth by the partnership of Steve Wozniak and Steve Jobs was a "blue box," a device used for "phone phreaking," or making illegal free telephone calls through technological means. Inspired by an October 1971 Esquire magazine article about John Draper, a.k.a. Captain Crunch, who was a prominent phreaker, tech wizard Wozniak created his own blue box. Wozniak and Jobs used the box to tap into computers across the U.S., and other sensitive lines. Matching the pattern for later products, Jobs was the one who pushed the item in the direction of turning a profit. Early on, most sales were made by Wozniak in the Berkeley Dorms. When Jobs began college at Reed College in Oregon, he sold them there. As for the success of the product, Wozniak said, "We sold a ton of 'em."