Apple Music Festival

The Apple Music Festival (formerly known as the iTunes Festival) was a concert series held by Apple Inc. and inaugurated in 2007. Free tickets were given to Apple Music, iTunes and users who lived in the United Kingdom, through localized prize draws. Performances were streamed live and available to view afterwards, free of charge, for Apple Music members on their Apple TV, iPhone, iPad, iPod touch, Mac, PC, and Android phones. In London, the Apple Music Festival became an annual event taking place (from 2009) in September at the arts centre in. The series made its United States debut with five days of free performances at the in March 2014, alongside the  (SXSW) music showcase in Austin, Texas.

In August 2015, the iTunes Festival was renamed as the Apple Music Festival. After a 10-year run, Apple confirmed in September 2017 that it would no longer host any music festivals in favor of more targeted live events in the future.

2007
Held at the in London. 
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leon Jean-Marie
 * & The Town
 * Leash
 * Leash
 * Leash
 * Leash
 * Leash

2008
Held at,. 
 * July 01: +  +
 * July 02: +
 * July 03: +
 * July 04: +
 * July 05: +
 * July 06:  +
 * July 07: +
 * July 08: +
 * July 09: +
 * July 10: +  +
 * July 11: +
 * July 12: +
 * July 13:
 * July 14: +
 * July 15:  +
 * July 16: +
 * July 17: +
 * July 18: + XXT
 * July 19:  +
 * July 20: +
 * July 21: +
 * July 22: +
 * July 23: +
 * July 24:
 * July 25: +
 * July 26: (cancelled)
 * July 27: +
 * July 28: +
 * July 29: +
 * July 30: +

2009
Held at,. 
 * July 01: +
 * July 02: +
 * July 03: +
 * July 04: +
 * July 05:  +  +
 * July 06: +
 * July 07: w/  +  +
 * July 08: w/
 * July 10: +
 * July 11: +
 * July 12: +   +
 * July 13: +
 * July 14:  +
 * July 15: +
 * July 16:
 * July 17: +
 * July 18: +
 * July 19:
 * July 20: +  +
 * July 21: +
 * July 22:  +
 * July 23: +
 * July 24: +
 * July 25: (moved to July 12)
 * July 26: +
 * July 27: +  +
 * July 28: +
 * July 29: +
 * July 30: +
 * July 31: +

2010
Held at, and live streamed on. 
 * July 01:  +
 * July 02: +
 * July 03: (EP) +  (EP) +
 * July 04: +
 * July 05: +
 * July 06: +
 * July 07: (EP) +
 * July 08: (EP) + Delta Maid
 * July 09:  +  + The Dharohar Project
 * July 10: +
 * July 11: +
 * July 12: +
 * July 13: (EP) +
 * July 14: +
 * July 15: +
 * July 16: +
 * July 17: +
 * July 18: +  +
 * July 19: +
 * July 20: +
 * July 21: +  +
 * July 22: +
 * July 23: Defected In The House Live
 * July 25: +
 * July 26: +
 * July 27: +
 * July 28: +
 * July 29: + Diagram of the Heart
 * July 30: +
 * July 31: +

2011
Held at, and broadcast by  and presented by  and. 
 * July 01:
 * July 02: +
 * July 03: +  + Ramona + Ukulele for Dummies
 * July 04: (EP) +
 * July 05: +  +
 * July 06: (EP) +
 * July 07:  +
 * July 08: +
 * July 09: (EP) + Evaline
 * July 10: +  +
 * July 11: +  (EP)
 * July 12: +
 * July 13: +  +
 * July 14: +
 * July 15: +
 * July 16: +
 * July 17: + Bluey Robinson +  + Medi
 * July 18: +  +
 * July 19: +
 * July 20: +  + Encore
 * July 21: +
 * July 22: (EP) +
 * July 23: +
 * July 24: +
 * July 25: +
 * July 26: +
 * July 27: +  +
 * July 28: +
 * July 29: (EP) +
 * July 30: +
 * July 31: +

2012
Held at, and broadcast across 's stations (including ,  and ). 
 * Sep. 01: +
 * Sep. 02: +  +
 * Sep. 03: + The Milk
 * Sep. 04: +  + Ryan Keen
 * Sep. 05: +  +
 * Sep. 06: +
 * Sep. 07: +
 * Sep. 08: +
 * Sep. 09: +
 * Sep. 10: +
 * Sep. 11: +
 * Sep. 12: +
 * Sep. 13: +
 * Sep. 14: (EP) +
 * Sep. 15: +
 * Sep. 16: (EP) +
 * Sep. 17: +  +
 * Sep. 18: (EP) +  + CARisMA
 * Sep. 19: +
 * Sep. 20:  +
 * Sep. 21: +
 * Sep. 22: +
 * Sep. 23: +
 * Sep. 24:  +
 * Sep. 25: +
 * Sep. 26: +  (EP)
 * Sep. 27: +
 * Sep. 28: +
 * Sep. 29: +
 * Sep. 30: +

2013
Held at,. 
 * Sep. 01: +
 * Sep. 02: +
 * Sep. 03: +
 * Sep. 04: +
 * Sep. 05: +
 * Sep. 06: +
 * Sep. 07: +  (cancelled because Phoenix singer  was ill)
 * Sep. 08: +
 * Sep. 09: +
 * Sep. 10: +
 * Sep. 11: +
 * Sep. 12: +
 * Sep. 13: + Henrik B
 * Sep. 14: +
 * Sep. 15: +
 * Sep. 16: +
 * Sep. 17: +
 * Sep. 18: +
 * Sep. 19: +
 * Sep. 20: +
 * Sep. 21: +  +  +
 * Sep. 22: +
 * Sep. 23: +
 * Sep. 24: +
 * Sep. 25: + NO CEREMONY///
 * Sep. 26: +
 * Sep. 27: +
 * Sep. 28: +
 * Sep. 29: +
 * Sep. 30: +  +

Austin
On February 19, 2014, Apple announced that the iTunes Festival would take place in the U.S. for the first time with a five-day festival at the, Austin, Texas from March 11–15, alongside. 
 * Mar. 11: +  +
 * Mar. 12: +  +
 * Mar. 13: +  +
 * Mar. 14: +  +
 * Mar. 15: +  +

London
On 21 July 2014, Apple announced some of the line up for the eighth iTunes Festival held at,. 
 * Sep. 01: +
 * Sep. 02: +
 * Sep. 03: +  +
 * Sep. 04: +
 * Sep. 05:
 * Sep. 06: +
 * Sep. 07: +
 * Sep. 08: +
 * Sep. 09: +
 * Sep. 10: +
 * Sep. 11: +  +
 * Sep. 12: +
 * Sep. 13: +
 * Sep. 14: +
 * Sep. 15: +
 * Sep. 16: +
 * Sep. 17: +
 * Sep. 18: +
 * Sep. 19: +
 * Sep. 20: +
 * Sep. 21: +
 * Sep. 22: +
 * Sep. 23: +
 * Sep. 24: +
 * Sep. 25: +
 * Sep. 26: +
 * Sep. 27: +
 * Sep. 28: + Miloš +
 * Sep. 29: +
 * Sep. 30: +

2015
On 18 August 2015, Apple announced some of the 2015 line up and confirmed that the festival had been rebranded as the Apple Music Festival. Held at, , the festival was broadcast via Apple Music. 
 * Sep. 19: +
 * Sep. 20: +
 * Sep. 21: +  +
 * Sep. 22: +
 * Sep. 23: +  +
 * Sep. 24: +
 * Sep. 25: +  +
 * Sep. 26: +
 * Sep. 27:  +
 * Sep. 28: +

2016
In 2016 the Apple Music Festival 10 returned to, for its tenth year. The full line up was announced on 25 August 2016 via Beats 1 by Julia Adenuga as a surprise during Chart with Brooke Reese. The festival was streamed live and on-demand via Apple Music. Beats 1 also broadcast live interviews and performances from the festival. The festival was heavily promoted with artwork, pictures and videos on Apple Music's Instagram and Snapchat stories. Festival performers such as Britney Spears personally messaged UK fans via Twitter for exclusive free tickets to the artist's respective performances at the festival. 
 * Sep. 18:
 * Sep. 19: +
 * Sep. 20: +
 * Sep. 21: +
 * Sep. 23: +  +
 * Sep. 25:
 * Sep. 26:
 * Sep. 27:
 * Sep. 28:
 * Sep. 30:

Cancellation
In early September 2017, Apple announced that it would not be continuing the Apple Music Festival in favor of more targeted live events in the future.