Super Bowl

The Super Bowl is the annual championship playoff game between the (AFC) and  (NFC) of the  (NFL) since 1966. It one of the most watched sporting events, causing its airtime to be highly valued and sought after by commercial sponsors such as Apple Inc.

1984
The "1984" commercial spot from Apple Computer is aired during on January 22, 1984 to introduce the Macintosh. It becomes one of the most iconic television commercials of all time.



1985
The "Lemmings" commercial spot from Apple Computer is aired during on January 20, 1985 to introduce the Macintosh Office. In contrast with the previous year, viewers respond to this commercial with controversy.



1999
Apple runs its first Super Bowl ad in years during on January 31, 1999. It features from the film  to explain that Mac OS does not have a Y2K bug, like many other computers of the day. However, a lingering 2020 bug would not be fixed until Mac OS 9.0.4 was released in April 2000.



2004
Apple and Pepsi collaborate to make a commercial announcement during on February 1, 2004 of a giveaway of 100 million free songs though the iTunes Store. The promotion is a big hit for Apple, but Pepsi had issues getting yellow-capped bottles to market in time. The yellow promotional bottle caps also had a design defect which allowed download codes for iTunes to be read without buying the bottle. At the end of the promotion, only about 5 million out of the 100 million available download codes were redeemed.



2023
Apple Music sponsors the halftime show on February 12, 2023, replacing Pepsi as the longtime sponsor of the event. Rihanna is the headline act, marking her first live performance in years, while visibly pregnant.