Beats Electronics

Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a  products manufacturer headquartered in, California. Since 2014, it has been a subsidiary of Apple Inc.

History
The company was founded in 2006 by music producer and record company executive.

In 2011, reported that Beats' market share was 64% in the U.S. for headphones priced higher than $100, and the brand was valued at $1 billion in September 2013.

Ownership
For a period, the company was majority-owned by Taiwanese maker HTC. The company reduced its stake to 25% in 2012, and sold its remaining stake back to Beats in 2013. Concurrently, The Carlyle Group replaced HTC as a minority shareholder, alongside Dr. Dre and Iovine in late 2013. In July 2014, Apple acquired Beats for $3 billion in a cash and stock deal, the largest acquisition in Apple's history.

Products
The company's product line is primarily focused on and  with style and cultivation entwined. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable. Following the end of its contract with the company, Beats took further development of its products in-house. In 2014, the company expanded into the online music market with the launch of a subscription-based streaming service, Beats Music.

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Accessories

 * Beats Audio Adapter
 * Beats Audio Cable
 * Beats Charger
 * Beats ControlTalk
 * Beats Executive Airplane Adapter
 * Beats Mixr Audio Cable
 * Beats Pill Bike Mount
 * Beats Pill Character
 * Beats Pill Sleeve
 * Beats Pill XL Strap
 * Beats Pro Audio Cable
 * Beats RemoteTalk Cable
 * Beats Wireless USB Charging Cable

Earphones

 * Beats Fit Pro
 * Beats Flex
 * Beats Studio Buds
 * Beats Tour
 * Beats Tour2
 * Beatsx
 * Diddybeats
 * Heartbeats
 * Heartbeats 2.0
 * iBeats
 * Justbeats Special Edition
 * Powerbeats
 * Powerbeats Pro
 * Powerbeats2
 * Powerbeats2 Wireless
 * Powerbeats3 Wireless
 * urBeats
 * urBeats Alexander Wang Edition
 * urBeats2
 * urBeats3
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Headphones

 * Beats Detox Pro
 * Beats EP
 * Beats Executive
 * Beats Mixr
 * Beats Pro
 * Beats Solo
 * Beats Solo HD
 * Beats Solo Pro
 * Beats Solo2
 * Beats Solo2 Wireless
 * Beats Solo3 Wireless
 * Beats Studio
 * Beats Studio 2.0
 * Beats Studio Wireless
 * Beats Studio Wireless Alexander Wang Edition
 * Beats Studio Wireless Ellen Edition
 * Beats Studio3 Wireless
 * Beats Wireless
 * Justbeats Solo

Services

 * Beats 1 (rebranded as Apple Music 1)
 * Beats Music (replaced by Apple Music)

Speakers

 * Beatbox
 * Beatbox Portable
 * Beats Pill
 * Beats Pill Alexander Wang Edition
 * Beats Pill 2.0
 * Beats Pill SE
 * Beats Pill XL
 * Beats Pill+
 * }

Beats Audio partnerships
Prior to Apple's acquisition of Beats Electronics, several companies partnered with Beats to integrate Beats Audio into their own product lines:
 * Fiat Chrysler Automobiles (FCA) — car audio systems
 * Hewlett-Packard (HP) — desktop and laptop PCs
 * HTC — smartphones

Articles

 * The history of Beats by Adam Molina at SoundGuys (2020-08-31)