File:Designed by Apple in California - TV commercial (WWDC 2013)

This is it. This is what matters. The experience of a product. How it makes someone feel. Will it make life better? Does it deserve to exist? We spend a lot of time on a few great things until every idea we touch enhances each life it touches. You may rarely look at it, but you'll always feel it. This is our signature, and it means everything.

TBWA/Media Arts Lab.