Apple Gift Card

The Apple Gift Card is a marketed by Apple Inc. Amounts from Apple Gift Cards can be transferred to a user's Apple ID account balance. After being used, the Apple logo on currently available gift cards can be peeled and used as a sticker.

Supported purchases
Apple Gift Cards or Apple Account balances can be redeemed in exchange for various Apple products and services, including: 
 * The Apple Store (retail) or Apple Store (online) app
 * The Apple App Store and Mac App Store
 * The iTunes Store
 * Apple.com
 * Apple Arcade
 * Apple Books
 * Apple Fitness+
 * Apple Music
 * Apple News+
 * Apple TV / TV+
 * iCloud+
 * Apple One and other Apple properties

Types of gift cards
Various gift cards first became available from Apple with the launch of its App Store in 2008. These cards included:
 * Apple Gift Card - redeemable and retail and online Apple Stores.
 * iTunes Gift Card (later iTunes Store Gift Card) - redeemable through the iTunes Store
 * iPhone Gift Card - redeeemable towards the purchase of an iPhone
 * One to One Gift Card

Other card types introduced later included:
 * App Store & iTunes Gift Card
 * Apple Store Gift Card
 * Apple Music Gift Card

Unification of gift cards
On July 30, 2020, Apple began offering a single card (in various designs) that could be used for "everything Apple". This led to concern that iTunes Gift Cards, which were limited to iTunes purchases, would no longer be available at discounts. Older discontinued card types can still be redeemed by following the steps on the back of the card.