John Scull

John Scull (born 1956) was an early marketing manager for the rollout of the Macintosh 128K at Apple Computer.

Early life and education
Scull was born into a missionary family in and grew up in  and, where he learned to speak fluent. When he was 12, the family moved to to enter private business.

Scull studied mathematics and received a BBA in economics from in 1978. He received his MBA from in 1981.

Career
While working at a New York computer store, Scull impressed Peter Crisp, the managing director of who happened to be on the Apple Board of Directors.

Apple Computer
Crisp recommended Scull to Steve Jobs, Bill Campbell, and John Sculley (no relation) at Apple Computer. Scull joined Apple in 1983 as a retail marketing manager for the rollout of the Macintosh, where he coordinated the "Test Drive a Macintosh" program. Amid turmoil at Apple in 1985 with the ouster of Steve Jobs and disappointing sales of the Macintosh Office, Scull was reassigned to business marketing where he focused marketing of the Mac and the LaserWriter towards the new desktop publishing category. By 1988, the growing desktop publishing market helped drive over $1 billion in sales. Scull then submitted a business plan to pursue multimedia with disc-based interactive video. However, the proposal was not approved.

MacroMind
In 1988, Scull joined MacroMind, where he became president and CEO. He supervised the development of VideoWorks into MacroMind Director, which was launched in 1989 at the Macworld Expo and drove over $10 million in sales. In November 1990, Scull stepped down from his position as president. However, Scull was forced out in 1991 by incoming CEO Tim Mott, right before the company became Macromedia through a series of mergers.

After Macromedia
Scull formed in 1991 which initially developed for  and then virtual "" for the web. The company was acquired by, a subsidiary of in 1998. After becoming a venture capitalist, Scull co-founded Southern Cross Venture Partners in association with the and focuses on Asian-Pacific partnerships as the managing director.