Apple Wiki
Apple Wiki
For other uses of the brand, see AppleDesign (disambiguation).
AppleDesigns virtual lobby

The AppleDesigns online store

AppleDesigns was a merchandising department and online store that was operated by Apple Computer before the establishment of the Apple online store in November 1997. Its Apple-branded merchandise could be purchased through printed mail-order catalogs titled  The Apple Collection, or at the Apple Company Store in Cupertino, California before the founding of the Apple retail store chain in 2001.[1][2]



  1. Before the Apple Store Online: exploring the lost world of AppleDesigns by Michael Steeber, 9to5Mac. 2020-07-28.
  2. In 1986, Apple Launched a Clothing Line by Jennifer M. Wood, Mental Floss. 2016-04-15.

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