Apple Maps was first unveiled at the 2012 Worldwide Developers Conference as a major part of iOS 6, replacing Google Maps, which had been included with iPhones since the first iPhone OS. Promoted features included turn-by-turn navigation, 3D maps, flyovers, and Siri support.
However, criticism of the bugs in early versions of Apple Maps led to a public apology by CEO Tim Cook and the departure of Scott Forstall, senior vice president of iOS, in October 2012.  After development was taken over by Eddy Cue, he stated that the experience led Apple to implement "significant changes to all of our development processes", starting with public betas of new versions of iOS and OS X to catch such issues.
A newly redesigned version with more precision detail, pedestrian data, and other features was released on January 30, 2020 for users in the United States. On April 14, 2020, Apple provided a tool to access anonymized navigation data from Apple Maps to help track COVID-19 mobility trends.
- Vroegop, B. (June 11, 2012). WWDC 2012: Apple kondigt eigen kaartendienst Maps met volledige navigatie aan (Dutch). iCulture.
- Zwaag, G. van der (June 11, 2012). WWDC 2012: iOS 6 aangekondigd, iPad 1 krijgt geen update #WWDC (Dutch). iCulture.
- Arthur, C. (September 28, 2012). Apple Maps: Tim Cook says he is 'extremely sorry'. The Guardian.
- Satariano, A. (November 28, 2012). Apple's Cue Seeks Overhaul of Maps Amid Duel With Google. Bloomberg Businessweek.
- Tetzeli, Rick (August 8, 2016). Playing The Long Game Inside Tim Cook's Apple. Fast Company.
- Apple delivers a new redesigned Maps for all users in the United States, Apple Inc. 2020-01-30.
- Apple makes mobility data available to aid COVID-19 efforts, Apple Inc. 2020-04-14.