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Apple Music Festival

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The Apple Music Festival, stylized as  Music Festival, was a concert series organized by Apple Inc. It was originally inaugurated in 2007 as the iTunes Festival. Free tickets were given to iTunes and DICE users who lived in the United Kingdom, through localized prize draws. Performances were streamed live and available to view afterwards, free of charge, for Apple Music members on their Apple TV, iPhone, iPad, iPod touch, Mac, PC, and Android phones. In London, the iTunes Festival became an annual event taking place (from 2009) in September at the Roundhouse arts centre in Camden Town. The series made its United States debut with five days of free performances at the Moody Theater in March 2014, alongside the South by Southwest (SXSW) music showcase in Austin, Texas.

In August 2015, the iTunes Festival was renamed the Apple Music Festival to coincide with the launch of Apple Music. After a 10-year run, Apple confirmed in September 2017 that it would no longer host any more music festivals in favor of more targeted concert events in the future, such as Apple Music Live.[1][2]

2007[]

Held during the month of July 2007 at the Institute of Contemporary Arts at The Mall in London.[3]

2008[]

Held in July 2008 at the KOKO theatre in Camden Town.

2009[]

Held in July 2009 at the Roundhouse in Camden Town.

2010[]

Held in July 2010 at the Roundhouse in Camden Town and livestreamed on MySpace.

2011[]

Held in July 2011 at the Roundhouse in Camden Town and broadcast by ITV2 and presented by Alexa Chung and Dave Berry.[8]

2012[]

Held in September 2012 at the Roundhouse in Camden Town and broadcast across Channel 4's stations (including Channel 4, T4 and E4).[9]

2013[]

Held in September 2013 at the Roundhouse in Camden Town.

2014[]

Austin[]

On February 19, 2014, Apple announced that the iTunes Festival would take place in the United States for the first time with a five-day festival at the Moody Theater in Austin, Texas from March 11 to 15, alongside South by Southwest.[10]

London[]

On July 21, 2014, Apple announced part of the lineup for the eighth iTunes Festival held in September at the Roundhouse in Camden Town.

2015[]

On August 18, 2015, Apple announced part of the 2015 lineup and confirmed that the festival had been rebranded as the Apple Music Festival.[11] Held in September at the Roundhouse in Camden Town, the festival was broadcast via Apple Music.[11]

2016[]

In September 2016, the concert series returned to the Roundhouse in Camden Town for its tenth year, as Apple Music Festival 10. The full lineup was announced on August 25, 2016 via Beats 1 by Julia Adenuga as a surprise during The Global Chart Show with Brooke Reese. The festival was streamed live and on-demand via Apple Music. Beats 1 also broadcast live interviews and performances from the festival. The festival was heavily promoted with artwork, pictures and videos on Apple Music's Instagram and Snapchat stories. Festival performers such as Britney Spears personally messaged UK fans via Twitter for exclusive free tickets to the artist's respective performances at the festival.[12]

Cancellation[]

In early September 2017, Apple announced that it would not be continuing the Apple Music Festival in favor of more targeted live events in the future.[1][2]

Videos[]

References[]

  1. ↑ 1.0 1.1 "Apple axes annual Apple Music Festival in London after 10 years – Music Business Worldwide", Music Business Worldwide, 2017-09-04. Retrieved on 2017-09-05. (in en-US) 
  2. ↑ 2.0 2.1 Apple has cancelled its yearly London Music Festival after a decade by Will Butler, New Musical Express. 2017-09-04.
  3. ↑ iTunes Festival, Institute of Contemporary Arts. 2007-07-31.
  4. ↑ The first-ever classical artist to headline iTunes festival?. Arts Journal Blogs (July 28, 2011). Archived from the original on November 11, 2013.
  5. ↑ The Pretenders with Gemma Hayes at Koko. Last.fm (2008-07-30).
  6. ↑ More live music reviews from our iTunes Festival Reporter. Fearne Cotton (2009-07-13). Archived from the original on 2021-01-10.
  7. ↑ Mumford And Sons Roundhouse Pictures and Photos – Getty Images.
  8. ↑ "iTunes Festival 2011", ITV, 2011-07-03. 
  9. ↑ iTunes Festival returns to Channel 4 by jack, Altsounds News. 2012-05-19. Archived 2012-05-21.
  10. ↑ Apple Announces iTunes Festival Coming to SXSW―Five Amazing Nights, Five Amazing Shows. Apple Inc. (2014-02-19).
  11. ↑ 11.0 11.1 Apple Music Festival Brings Incredible Live Performances to Fans Worldwide in September. Apple Inc. (2015-08-18).
  12. ↑ Apple Music (2016-08-24). The Apple Music Festival 10 lineup is here! 🎉. Twitter.

See also[]

External links[]

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