View source for Apple TV+ | Apple Wiki

{{hatnote|Not to be confused with [[Apple TV]] hardware.}}
{{Product
|image         = Tv+.PNG
|image-caption = 
|developer     = [[Apple Inc.]]
|datein        = March 25, [[2019]]
|dateout       = 
|cap           = 
|size          = 
|battery       = 
|storage       = 
|url           = [https://www.apple.com/apple-tv-plus/ apple.com/apple-tv-plus]
}}
'''Apple TV+''', stylized as '''&#xF8FF;tv+''' and pronounced "'''Apple TV Plus'''", is an American over-the-top ad-free subscription video on demand web television service announced by [[Apple Inc.]] in [[2019]], during their [[List of Apple Inc. media events#Apple Special Event (March 25, 2019)|March 25 Apple Special Event]] held at [[Steve Jobs Theater]].<ref name="Welch">{{Cite web|url=https://www.theverge.com/2019/3/25/18280920/apple-tv-streaming-service-announcement-price-date-launch-event-2019|title=Apple announces Apple TV Plus video subscription service|last=Welch|first=Chris|date=March 25, 2019|website=[[The Verge]]|accessdate=March 25, 2019|df=mdy-all}}</ref><ref name="apple-video-service-nyt">{{cite web|last=Wakabayashi|first=Daisuke|last2=Koblin|first2=John|title=Apple Unveils Video Service With Celebrity Parade but Few Details|url=https://www.nytimes.com/2019/03/25/technology/apple-news-streaming-service.html|work=The New York Times|accessdate=March 26, 2019|date=March 25, 2019|df=mdy-all}}</ref> Celebrities involved with Apple TV+ projects appeared on-stage for the announcement, including [[wikipedia:Jennifer Aniston|Jennifer Aniston]], [[wikipedia:Oprah Winfrey|Oprah Winfrey]], [[wikipedia:Steven Spielberg|Steven Spielberg]] and [[wikipedia:Jason Momoa|Jason Momoa]].<ref name="AppleCelebs1">{{cite magazine|url=https://people.com/tv/apple-reveals-apple-tv-shows-oprah-winfrey-jennifer-aniston-reese-witherspoon/|title=Apple Reveals Apple TV+, with Shows from Oprah Winfrey, Jennifer Aniston & Reese Witherspoon|last=Desantis|first=Rachel|last2=Young|first2=Susan|magazine=People|date=March 25, 2019|accessdate=March 26, 2019|df=mdy-all}}</ref><ref name="AppleCelebs2">{{cite news|url=https://www.usatoday.com/story/tech/2019/03/25/apple-event-unveils-new-premium-news-and-streaming-services/3249329002/|title=Apple goes big on premium services: Apple TV+ streaming, News+, Arcade and new credit card|last=Baig|first=Edward C.|newspaper=[[USA Today]]|date=March 25, 2019|accessdate=March 25, 2019|df=mdy-all}}</ref><ref name="AppleCelebs3">{{cite news|url=https://variety.com/2019/tv/news/apple-tv-streaming-service-1203171335/|title=Apple Reveals New TV Streaming Service|last=Holloway|first=Daniel|date=March 25, 2019|website=[[Variety (magazine)|Variety]]|accessdate=March 26, 2019|df=mdy-all}}</ref>

Apple TV+ content is viewable through Apple's [[Apple TV (software)|TV app]], which is slated to become accessible to numerous consumer electronics devices, including those of Apple's competitors, during 2019.<ref name=AppleTVSoftware1>{{cite news|url=https://www.pcmag.com/commentary/367380/apple-tv-is-the-death-of-apple-tv|title=Apple TV Is the Death of Apple TV|last=Greenwald|first=Will|website=[[PC Magazine]]|date=March 26, 2019|accessdate=March 26, 2019|df=mdy-all}}</ref><ref name=AppleTVSoftware2>{{cite news|url=https://www.cnet.com/news/3-ways-the-new-apple-tv-services-will-make-cord-cutting-better/|title=3 ways the new Apple TV services will make cord cutting better|last=Hiner|first=Jason|website=[[CNET]]|date=March 25, 2019|accessdate=March 26, 2019|df=mdy-all}}</ref><ref name=AppleTVSoftware3>{{cite news|url=https://www.usatoday.com/story/tech/2019/03/25/apple-event-unveils-new-premium-news-and-streaming-services/3249329002/|title=Apple goes big on premium services: Apple TV+ streaming, News+, Arcade and new credit card|last=Baig|first=Edward C.|newspaper=[[USA Today]]|date=March 25, 2019|accessdate=March 25, 2019|df=mdy-all}}</ref> Apple TV+, along with the simultaneously announced [[Apple TV Channels]] a la carte premium video subscription aggregation service, is part of the company's concerted effort to expand its service revenues by making recurring monthly charge distributed video content available widely to the public.<ref name=AppleTVSoftware1/><ref name=AppleVideoRevenue1>{{cite news|url=https://venturebeat.com/2019/03/26/apple-tvs-biggest-news-isnt-about-content-its-about-screens-you-can-watch-anywhere/|title=Apple TV's biggest news isn't about content, it's about screens — you can watch anywhere|last=Lawrence|first=Dallas|website=[[VentureBeat]]|date=March 26, 2019|accessdate=March 26, 2019|df=mdy-all}}</ref><ref name=AppleVideoRevenue2>{{cite news|url=http://fortune.com/2019/03/24/watch-apple-event-live-stream-television-news-service/|last=Pullen|first=John Patrick|title=Apple's Two-Word Plan for the Future of the Internet: Subscribe Now|work=Forbes|date=March 24, 2019|accessdate=March 25, 2019|df=mdy-all}}</ref>

Apple TV+ launched on November 1 later that year.<ref name=ApplePlus>{{cite news|url=https://www.bloomberg.com/news/articles/2019-08-19/apple-is-targeting-launch-of-apple-video-service-by-november|title=Apple Targets Apple TV+ Launch in November, Weighs $9.99 Price After Free Trial|date=August 19, 2019|accessdate=August 20, 2019|df=mdy-all}}</ref>

==History==
In October 2016, Apple CEO [[Tim Cook]] was reported as saying that television is "of intense interest to me and other people here." He added that Apple has "started focusing on some original content" which he called "a great opportunity for us both from a creation point of view and an ownership point of view. So it's an area we're focused on."<ref>{{cite web|last=Lieberman|first=David|title=Apple Looks To Buy Original Programming, But How Much Will It Spend?|url=http://deadline.com/2017/01/apple-buy-original-programming-how-much-spend-1201884019/|website=[[Deadline Hollywood]]|accessdate=November 30, 2017|date=January 12, 2017|df=mdy-all}}</ref> In June 2017, Apple began to take its first major steps in forming its new television unit by hiring outgoing [[Sony Pictures Television]] presidents Jamie Erlicht and Zack Van Amburg to oversee all aspects of worldwide video programming.<ref>{{cite web|last=Andreeva|first=Nellie|title=Apple Taps Sony TV's Zack Van Amburg & Jamie Erlicht As Heads Of Programming|url=http://deadline.com/2017/06/apple-jamie-erlicht-zack-van-amburg-as-heads-of-programming-sony-tv-1202114604/|website=[[Deadline Hollywood]]|accessdate=November 30, 2017|date=June 16, 2017|df=mdy-all}}</ref> In August 2017, Apple hired Matt Cherniss as head of domestic creative development.<ref>{{cite web|last1=Andreeva|first1=Nellie|title=Matt Cherniss Joins Apple As Head Of Development For New Programming Unit|url=http://deadline.com/2017/08/matt-cherniss-apple-head-of-development-1202149694/|website=[[Deadline Hollywood]]|accessdate=November 30, 2017|date=August 15, 2017|df=mdy-all}}</ref> In October 2017, it was reported that Apple had hired Morgan Wandell, formerly head of international productions for [[Amazon (company)|Amazon]], as head of international creative development.<ref>{{cite web|last1=Andreeva|first1=Nellie|title=Amazon's Morgan Wandell Joins Apple As Head Of International TV Development|url=http://deadline.com/2017/10/amazon-morgan-wandell-joins-apple-international-development-tv-1202192153/|website=Deadline Hollywood|accessdate=November 30, 2017|date=October 20, 2017|df=mdy-all}}</ref> That same month, following reports of [[Harvey Weinstein sexual abuse allegations|sexual abuse allegations]] against producer [[Harvey Weinstein]], Apple announced that they were severing ties with [[The Weinstein Company]] and cancelling a planned biopic series about [[Elvis Presley]].<ref>{{cite web|last1=Andreeva|first1=Nellie|title=Apple Kills Deal For TWC Elvis Series In Wake Of Harvey Weinstein Scandal|url=http://deadline.com/2017/10/elvis-tv-series-terminated-harvey-weinstein-scandal-apple-1202185031/|website=[[Deadline Hollywood]]|accessdate=November 30, 2017|date=October 9, 2017|df=mdy-all}}</ref> In October 2017, Apple hired [[Jay Hunt (television executive)|Jay Hunt]] as the European creative director of the worldwide video unit.<ref>{{cite web|last1=Andreeva|first1=Nellie|title=Apple Taps Ex-BBC and Channel 4 Executive Jay Hunt As European Chief|url=https://deadline.com/2017/10/apple-ex-bbc-and-channel-4-executive-jay-hunt-european-chief-1202194959/|website=[[Deadline Hollywood]]|accessdate=July 7, 2018|date=October 25, 2017|df=mdy-all}}</ref> In December 2017, Apple hired Michelle Lee as a senior creative executive in the worldwide video unit.<ref>{{cite web|last1=Holloway|first1=Daniel|title=TV Veteran Michelle Lee Joins Apple Worldwide Video|url=https://variety.com/2017/tv/news/michelle-lee-apple-1202631849/|website=[[Variety (magazine)|Variety]]|accessdate=December 6, 2017|date=December 6, 2017|df=mdy-all}}</ref> Later that month, Apple hired three more executives to join their worldwide video unit: Tara Sorensen as head of Children's Programming, Tara Pietri as head of Legal Affairs, and Carina Walker as an international development executive.<ref>{{cite web|last1=Chmielewski|first1=Dawn C.|title=Apple Scoops Up Three Amazon Execs|url=http://deadline.com/2017/12/apple-hires-3-amazon-execs-1202231342/|website=[[Deadline Hollywood]]|accessdate=December 22, 2017|date=December 21, 2017|df=mdy-all}}</ref> In January 2018, Apple hired Dana Tuinier as the creative executive in charge of comedy for their worldwide video unit.<ref>{{cite web|last1=Andreeva|first1=Nellie|title=Dana Tuinier Joins Apple As Comedy Executive In Worldwide Video Division|url=http://deadline.com/2018/01/dana-tuinier-apple-creative-executive-comedy-worldwide-video-division-1202270669/|website=[[Deadline Hollywood]]|accessdate=January 27, 2018|date=January 26, 2018|df=mdy-all}}</ref> In February 2018, Apple hired Carol Trussell as head of production for their worldwide video unit.<ref>{{cite web|last1=Andreeva|first1=Nellie|title=Apple Taps Carol Trussell as Head Of Production For Video Programming Unit|url=http://deadline.com/2018/02/apple-carol-trussell-as-head-of-production-video-programming-unit-1202298971/|website=[[Deadline Hollywood]]|accessdate=February 22, 2018|date=February 22, 2018|df=mdy-all}}</ref> In March 2018, Apple hired Angélica Guerra as head of Latin American programming for their worldwide video unit.<ref>{{cite web|last=Andreeva|first=Nellie|title=Apple Taps Sony Pictures TV's Angélica Guerra As head Of Latin America|url=http://deadline.com/2018/03/apple-sony-pictures-tv-angelica-guerra-head-of-latin-american-programming-worldwide-video-1202308116/|website=[[Deadline Hollywood]]|accessdate=March 2, 2018|date=March 2, 2018|df=mdy-all}}</ref> In April 2018, Apple signed [[Kerry Ehrin]] to a multi-year overall deal to produce original content.<ref>{{cite web|last1=Andreeva|first1=Nellie|title=Kerry Ehrin Inks Overall Deal With Apple, Replaces Jay Carson As Showrunner Of Reese Witherspoon-Jennifer Aniston Series|url=https://deadline.com/2018/04/kerry-ehrin-overall-deal-apple-replaces-jay-carlson-as-showrunner-of-reese-witherspoon-jennifer-aniston-series-1202358023/|website=[[Deadline Hollywood]]|accessdate=June 15, 2018|date=April 4, 2018|df=mdy-all}}</ref> In May 2018, it was reported that Apple was expected to begin selling subscriptions to certain video services directly via its [[Apple TV (software)|TV]] application on [[iOS]] and [[tvOS]], rather than asking Apple device owners to subscribe to those services through applications individually downloaded from Apple's application store.<ref>{{cite web|last1=Shaw|first1=Lucas|last2=Smith|first2=Gerry|last3=Gurman|first3=Mark|title=Bloomberg - Are you a robot?|url=https://www.bloomberg.com/news/articles/2018-05-09/apple-is-said-to-plan-selling-video-subscriptions-through-tv-app|website=[[Bloomberg News]]|accessdate=November 16, 2018|date=May 9, 2018|df=mdy-all}}</ref> In June 2018, Apple signed the [[Writer's Guild of America]]'s minimum basic agreement and [[Oprah Winfrey]] to a multi-year content partnership.<ref>{{cite web|last1=Robb|first1=David|title=Apple Signs WGA Contract As It Ramps Up Scripted Shows|url=https://deadline.com/2018/06/apple-signs-wga-contract-as-it-ramps-up-scripted-shows-1202405862/|website=[[Deadline Hollywood]]|accessdate=June 15, 2018|date=June 7, 2018|df=mdy-all}}</ref><ref>{{cite web|last=Andreeva|first=Nellie|title=Oprah Winfrey Enters Content Partnership With Apple For Original Programming|url=https://deadline.com/2018/06/oprah-winfrey-content-partnership-apple-for-original-programming-1202411370/|website=[[Deadline Hollywood]]|accessdate=June 15, 2018|date=June 15, 2018|df=mdy-all}}</ref> That same month, Apple announced that they given a multi-series order to [[Sesame Workshop]] to produce various live-action and animated series as well as a single puppet-based series.<ref>{{cite web|last1=Petski|first1=Nellie Andreeva,Denise|title=Apple Teams With Sesame Workshop On Children's Programming Slate|url=https://deadline.com/2018/06/apple-sesame-workshop-childrens-programming-slate-live-action-animated-series-1202414268/|website=[[Deadline Hollywood]]|accessdate=June 20, 2018|date=June 20, 2018|df=mdy-all}}</ref> In July 2018, Apple hired Joe Oppenheimer as a creative executive on the international creative development team in the worldwide video unit.<ref>{{cite web|last1=White|first1=Peter|title=Apple Bolsters International Content Division With Hire Of Former BBC Films Chief Joe Oppenheimer|url=https://deadline.com/2018/07/apple-bolsters-international-content-division-with-hire-of-former-bbc-films-chief-joe-oppenheimer-1202420966/|website=[[Deadline Hollywood]]|accessdate=July 7, 2018|date=July 3, 2018|df=mdy-all}}</ref>

In September 2018, it was reported that Apple had decided to shelve ''Vital Signs'', a six-episode biopic television series centering on the life of hip-hop producer and performer [[Dr. Dre]] and starring [[Ian McShane]], [[Sam Rockwell]], and [[Michael K. Williams]], due to concerns about the show's content being too graphic with moments cited including characters doing cocaine, instances of gun violence, and an explicit orgy scene. Reports further indicated that Apple CEO Tim Cook was taking a hands-on approach in regards to the company's worldwide video unit with programming decisions reportedly being aligned to Cook's personal tastes, with a preference for family-friendly shows. Various programs in different stages of production have apparently had their content altered including the toning down of the Reese Witherspoon and Jennifer Aniston morning show drama series and the removal of crucifixes from a scene in the M. Night Shyamalan drama series. Additionally, Apple reportedly passed on a television series from comedian [[Whitney Cummings]] about the #MeToo movement because it was "too sensitive a topic."<ref>{{cite web|last1=Mickle|first1=Tripp|last2=Flint|first2=Joe|title=No Sex Please, We're Apple: iPhone Giant Seeks TV Success on Its Own Terms|url=https://www.wsj.com/articles/no-sex-please-were-apple-iphone-giant-seeks-tv-success-on-its-own-terms-1537588880|website=[[The Wall Street Journal]]|accessdate=September 24, 2018|date=September 22, 2018|df=mdy-all}}</ref><ref>{{cite web|last=Haring|first=Bruce|title=Apple Taking Conservative Approach, Rejects Dr. Dre Streaming Series As Too Violent – Report|url=https://deadline.com/2018/09/apple-taking-conservative-approach-rejects-dr-dre-streaming-series-as-too-violent-report-1202469777/|website=[[Deadline Hollywood]]|accessdate=September 24, 2018|date=September 24, 2018|df=mdy-all}}</ref><ref>{{cite web|last=Hibberd|first=James|title=Dr. Dre TV series reportedly dumped by Apple due to orgy scene, drug use|url=https://ew.com/tv/2018/09/24/dr-dre-tv-series-apple/|website=Entertainment Weekly|accessdate=September 24, 2018|date=September 24, 2018|df=mdy-all}}</ref> The Cummings series was ultimately put into development by [[Amazon Video]] in October 2018.<ref>{{cite web|last1=Andreeva|first1=Nellie|title=#MeToo-Themed College Comedy Series From Whitney Cummings & Lee Daniels In Works At Amazon|url=https://deadline.com/2018/10/metoo-themed-college-comedy-series-from-whitney-cummings-lee-daniels-in-works-at-amazon-1202474209/|website=[[Deadline Hollywood]]|accessdate=October 2, 2018|date=October 2, 2018|df=mdy-all}}</ref>

In October 2018, it was reported that Apple would be distributing their future original content through a still-in-development digital video service to be located within their TV application that is pre-installed in all iOS and tvOS devices. The service was expected to feature both original content, free to owners of Apple devices, as well as subscription "channels" from legacy media companies such as HBO and Starz, which would allow customers to sign up for online-only services.<ref>{{cite web|last1=Sherman|first1=Alex|title=Apple plans to give away original content for free to device owners|url=https://www.cnbc.com/2018/10/10/apple-plans-to-give-away-original-content-for-free-to-device-owners.html|website=[[CNBC]]|accessdate=November 16, 2018|date=October 10, 2018|df=mdy-all}}</ref> Later that month, it was further reported that Apple intended to roll out the service in the United States during the first half of 2019 and that it would expand its availability to around 100 countries in the months following its initial launch.<ref>{{cite web|last1=Toonkel|first1=Jessica|title=Apple to Launch TV Subscription Service Globally|url=https://www.theinformation.com/articles/apple-to-launch-tv-subscription-service-globally|website=[[The Information (company)|The Information]]|accessdate=November 16, 2018|date=October 23, 2018|df=mdy-all}}</ref> In November 2018, Apple entered into a multi-year agreement with entertainment company [[A24 (company)|A24]] to produce a slate of original films in partnership with their worldwide video unit.<ref>{{cite web|last1=Hipes|first1=Patrick|last2=Andreeva|first2=Nellie|title=Apple Inks Deal With A24 For Multiple Films As Part Of Push Into Movies|url=https://deadline.com/2018/11/apple-original-movies-a24-slate-deal-1202502828/|website=[[Deadline Hollywood]]|accessdate=November 16, 2018|date=November 15, 2018|df=mdy-all}}</ref> In December 2018, Apple hired [[Sony Pictures]]'s head of feature casting Tamara Hunter as the head of casting for their worldwide video unit.<ref>{{cite web|last=Andreeva|first=Nellie|title=Apple Taps Sony's Tamara Hunter As Head Of Casting For Worldwide Video|url=https://deadline.com/2018/12/apple-tamara-hunter-head-of-casting-worldwide-video-exits-sony-1202518359/|website=[[Deadline Hollywood]]|accessdate=December 13, 2018|date=December 12, 2018|df=mdy-all}}</ref> That same month, Apple signed a deal with [[DHX Media]], and its subsidiary Peanuts Worldwide, to develop and produce original programs, including new series, specials and shorts based on the ''[[Peanuts]]'' characters created by [[Charles M. Schulz]]. One of the first productions created through the deal was an original short-form, [[Science, technology, engineering, and mathematics|STEM-related]] series featuring astronaut Snoopy.<ref name="PeanutsSeries">{{cite web|last=Andreeva|first=Nellie|last2=Petski|first2=Denise|title=Apple Makes 'Peanuts' Deal; DHX Media To Produce New Series, Specials & Shorts With Classic Characters For Streamer|url=https://deadline.com/2018/12/apple-makes-peanuts-deal-dhx-media-to-produce-new-series-specials-shorts-with-classic-characters-for-streamer-1202520215/|website=[[Deadline Hollywood]]|accessdate=December 14, 2018|date=December 14, 2018|df=mdy-all}}</ref> Also that month, Apple signed [[Justin Lin]], and his production company Perfect Storm Entertainment, to a multi-year overall deal to produce original television content.<ref>{{cite web|last=Petski|first=Denise|title=Justin Lin Inks Overall TV Deal With Apple|url=https://deadline.com/2018/12/justin-lin-overall-deal-apple-1202521419/|website=[[Deadline Hollywood]]|accessdate=December 17, 2018|date=December 17, 2018|df=mdy-all}}</ref>

In January 2019, Apple signed [[Jason Katims]], and his production company True Jack Productions, to a multi-year overall production and development deal to produce original television content.<ref>{{cite web|last=Andreeva|first=Nellie|title=Jason Katims Inks Overall Deal With Apple|url=https://deadline.com/2019/01/jason-katims-overall-deal-apple-1202535936/|website=[[Deadline Hollywood]]|accessdate=January 16, 2019|date=January 16, 2019|df=mdy-all}}</ref> That same month, Apple signed a first look deal with [[Imagine Entertainment|Imagine Documentaries]] to develop non-fiction features and series.<ref>{{cite web|last1=Littleton|first1=Cynthia|title=Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)|url=https://variety.com/2019/tv/news/imagine-apple-documentary-first-look-pact-1203112356/|website=[[Variety (magazine)|Variety]]|accessdate=January 18, 2019|date=January 18, 2019|df=mdy-all}}</ref> In February 2019, [[Harpo Productions]] hired Terry Wood as executive Vice President in which Wood will oversee Harpo's production of original programming for Apple as part of the multi-year agreement between Oprah Winfrey and Apple.<ref>{{Cite web|url=https://www.hollywoodreporter.com/news/terry-wood-joins-oprah-winfrey-s-harpo-lead-apple-partnership-1183850|title=Oprah Winfrey Finds New Harpo Exec to Lead Apple Push|website=[[The Hollywood Reporter]]|accessdate=2019-02-13}}</ref> In March 2019, it was reported that five television series commisioned by Apple had finished filming and six series would finish filming in the next few months. Furthermore, it was revealed that the crucifixes in the untitled M. Night Shyamalan series would remain.<ref>{{Cite news|url=https://www.nytimes.com/2019/03/17/business/media/apple-content-hollywood.html|title=Apple's Big Spending Plan to Challenge Netflix Takes Shape|last=Koblin|first=John|date=2019-03-17|work=The New York Times|accessdate=2019-03-23|issn=0362-4331|df=mdy-all}}</ref>

On March 25, 2019, Apple held a press event to announce Apple TV+. At the event, Apple showed a teaser of its upcoming original content and formally announced some of its content with actors and producers attached to the content attending the event. Furthermore, the first series from [[Sesame Street]]'s Sesame Workshop was announced, ''Helpsters'', and Oprah Winfrey announced her first projects for Apple TV+ including a documentary about workplace [[sexual harassment]], a documentary series about [[mental health]] as well as a revival of [[Oprah's Book Club]].<ref>{{Cite web|url=https://deadline.com/2019/03/apple-original-tv-series-first-look-sizzle-reel-video-1202582279/|title=Apple Shows Off Original Series For First Time With Sizzle Reel – Watch|last=Hipes|first=Patrick|last2=Hipes|first2=Patrick|date=2019-03-25|website=[[Deadline Hollywood]]|accessdate=2019-03-27|df=mdy-all}}</ref><ref>{{Cite web|url=https://www.theverge.com/2019/3/25/18281188/oprah-apple-tv-plus-book-club-streaming-service-announcement-event-2019|title=Oprah will release two documentaries on Apple TV Plus along with a new book club|last=Gartenberg|first=Chaim|date=2019-03-25|website=[[The Verge]]|accessdate=2019-03-27|df=mdy-all}}</ref> On April 10, 2019, [[Prince Harry, Duke of Sussex]], announced on Instagram that he was working alongside Winfrey on the mental health documentary series as a co-creator and executive producer.<ref>{{Cite web|url=https://www.instagram.com/p/BwEiIvzhD0J/|title=The Duke and Duchess of Sussex on Instagram: "We are excited to announce that The Duke of Sussex and Oprah Winfrey are partners, co-creators and executive producers on their forthcoming…"|website=[[Instagram]]|accessdate=2019-04-10|df=mdy-all}}</ref> Also in April 2019, Apple hired Molly Thompson as Head of Documentaries for its worldwide video unit.<ref>{{Cite web|url=https://deadline.com/2019/04/molly-thompson-joins-apple-head-of-documentaries-1202596185/|title=A&E's Molly Thompson Joins Apple As Head Of Documentaries|last=Pedersen|first=Erik|date=2019-04-15|website=[[Deadline Hollywood]]|accessdate=2019-04-16|df=mdy-all}}</ref>

On September 10, 2019, Apple announced on its livestream that Apple TV+ would launch on November 1, 2019, at $4.99 a month (with a 1-week free trial) for an account that can be shared with up to six family members. Apple also announced that they would be giving away a year of Apple TV+ for free to anyone who bought a new [[iPhone]], [[iPad]], [[iPod Touch|iPod touch]], [[Macintosh |Mac]], or [[Apple TV]] beginning that same day.<ref>{{Cite web|url=https://www.theverge.com/2019/9/10/20850842/apple-tv-plus-release-date-price-shows-oprah-streaming|title=Apple Tv Plus launches on November 1st for $4.99|last=Alexander|first=Julia|date=2019-09-10|work=The Verge}}</ref>

==Programming==
[[File:Foundation — Teaser Apple TV+|thumb|192px|right|]]
{{main|List of original programs distributed by Apple TV+}}
During the announcement of Apple TV+, [[Apple Inc.|Apple]] announced a number of prominent names of writers, directors, and stars that will be featured in the service. As of March [[2019]], five of the upcoming series had already completed production, with six more already well into filming.<ref name="nyt-190317">{{cite web|last=Koblin|first=John|title=Apple's Big Spending Plan to Challenge Netflix Takes Shape|url=https://www.nytimes.com/2019/03/17/business/media/apple-content-hollywood.html|work=The New York Times|accessdate=March 26, 2019|date=March 17, 2019|df=mdy-all}}</ref>

==References==
{{reflist|2|small}}

==See also==
*[[Apple Music]]

==External links==
*[https://www.apple.com/apple-tv-plus/ Apple TV+] official website
*[[wikipedia:Apple TV+|Apple TV+]] at Wikipedia
{{wikipedia}}
[[Category:Apple TV+]]
[[Category:Apple services]]
[[Category:Articles with dead links]]