Apple Wiki
Apple Wiki

The Apple ecosystem is an unofficial term used by the media to describe the seamless integration of Apple's various networks of devices, software, and services. The devices include Apple's family of interactive hardware, including iPad, iPhone, iPod, Mac, Apple TV, and Apple Watch models.[1][2][3]


The term ecosystem is used to describe the simultaneous use of products and services that were designed by a company to work better together than with devices from a competitor. For example, it is easier to connect an iPhone with a computer from Apple that uses macOS than with a PC that runs Windows from Microsoft, a direct competitor.[4][5]

Examples of competitors[]

Comparisons between Apple products and services, versus direct competitors.

  • Apple Maps, versus Bing Maps, Google Maps, and Waze as online mapping services.
  • Apple Music, versus Amazon Music, Pandora, Spotify, and YouTube Music as streaming music services.
  • Apple TV+, versus Amazon Prime, Disney+, HBO Max, Hulu, and Netflix as streaming video services.
  • FaceTime, versus Google Meet, Microsoft Teams, Skype, and Zoom as video calling services.
  • iCloud, versus Azure Backup, Dropbox Business, Google Drive, and OneDrive as cloud storage and backup services.
  • iMessage, versus Facebook Messenger, Signal, Slack, Telegram, and WhatsApp as messaging platforms.
  • iOS and iPadOS, versus Android for mobile operating systems.
  • macOS, versus Linux (including Chrome OS) and Windows for computer operating systems.


  1. The Apple Ecosystem by Luke, AppleMagazine. 2018-03-14.
  2. The Apple Ecosystem by Audrey Tam,
  3. Why Apple's ecosystem is king by Antonio Villas-Boas, The Business Insider. 2016-06-17
  4. Why the Apple Ecosystem is So Damn Good by Kshitija Agrawal, A-Sutra. 2020-03-07.
  5. I don't want to switch from Android to iPhone because Apple's ecosystem is too good by Antonio Villas-Boas, Business Insider. 2019-12-23.

External links[]


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