Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a consumer audio products manufacturer headquartered in Culver City, California. Since 2014, it has been a subsidiary of Apple Inc.[1][2]
History[]
The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine.[1]
In 2011, NPD Group reported that Beats' market share was 64% in the U.S. for headphones priced higher than $100, and the brand was valued at $1 billion in September 2013.[3][4]
Ownership[]
For a period, the company was majority-owned by Taiwanese smartphone maker HTC. The company reduced its stake to 25% in 2012, and sold its remaining stake back to Beats in 2013. Concurrently, The Carlyle Group replaced HTC as a minority shareholder, alongside Dr. Dre and Iovine in late 2013.[3] In July 2014, Apple acquired Beats for $3 billion in a cash and stock deal, the largest acquisition in Apple's history.[1][5]
Products[]
Beats wireless speakers and headphones on the display shelves at an Apple Retail Store
The company's product line is primarily focused on headphones and Bluetooth speakers with style and cultivation entwined. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable. Following the end of its contract with the company, Beats took further development of its products in-house. In 2014, the company expanded into the online music market with the launch of a subscription-based streaming service, Beats Music.
Accessories[]
Earphones[]
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Headphones[]
Services[]
Speakers[]
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Legacy support[]
Monster co-branded Beats products, are not eligible for support from Apple Inc.[6]
Beats Audio partnerships[]
Prior to Apple's acquisition of Beats Electronics, several companies partnered with Beats to integrate Beats Audio into their own product lines:[7]
- Fiat Chrysler Automobiles (FCA) — car audio systems
- Hewlett-Packard (HP) — desktop and laptop PCs
- HTC — Android smartphone company
References[]
- ↑ 1.0 1.1 1.2 About us: People Aren't Hearing All The Music, Beats by Dre. Accessed 2021-01-15.
- ↑ Beats Electronics – Culver City Headquarters. officesnapshots.com (2014-11-17).
- ↑ 3.0 3.1 Dr Dre Beats valued at more than $1bn following Carlyle deal. The Guardian.
- ↑ Jesse Dorris (2013-09-15). How Beats by Dre knocked out better headphones. The Age.
- ↑ Apple confirms it's buying Beats for $3 billion by Chris Welch, The Verge. 2014-05-28
- ↑ Obtaining service for your Apple product after an expired warranty, Apple Support. 2021-11-05.
- ↑ Beats Audio, Beats Electronics. Archived 2013-07-02.
External links[]
- Beats by Dre official website
- Beats Support
- Beats by Dre official Facebook page
- Beats by Dre official Instagram
- Beats by Dre official Threads
- Beats by Dre official Twitter
- Beats by Dre official YouTube channel
- Beats by Dr. Dre — featured and all at the Apple online store
- Beats Electronics at the Beats by Dre Wiki
- Beats Electronics at Logopedia
- Beats Electronics at Wikipedia
Articles[]
- The history of Beats by Adam Molina at SoundGuys (2020-08-31)
