Apple Wiki
Apple Wiki

Steve Job's coach Bill Campbell

at a celebration for Jobs in 2011.

William Vincent Campbell Jr. (August 31, 1940April 18, 2016) was (at the time) the second-longest serving member of the board of directors of Apple Inc., from August 1997 to July 2014. He was previously the CEO of Claris. A longtime colleague of Steve Jobs, he was called "The Coach" of Silicon Valley.[1]


Campbell previously served as Intuit's president and chief executive officer from 1994 to 1998 and briefly returned as acting CEO from September 1999 until January 2000. During his tenure, Intuit solidified its position as the clear leader in tax, personal finance and small business accounting software. During that time, the company also invented a new class of Web-based finance businesses delivered through, Intuit's website. For the three years before joining Intuit, Campbell was the president and chief executive officer of GO Corp., a pen-based computing software company.

AppleWorld Bill Campbell winning

Bill Campbell in an AppleWorld 1987 promotional video.

Prior to that, he founded and served as president and chief executive officer of Claris, which was acquired by Apple Computer in 1990. Before starting Claris, Campbell was Apple's executive vice president, group executive of the United States. He joined Apple in July 1983 as vice president of marketing and added the title of vice president of sales in January 1984. In September 1984, his duties were expanded to include distribution, service and support when he was promoted to executive vice president. In June 1985, Campbell was named group executive of the United States and has served on its board of directors since August 1997.

Campbell joined Apple from Eastman Kodak where his last assignment was general manager of consumer products for Kodak Europe. Prior to joining Kodak, he was vice president of J. Walter Thompson, a New York-based advertising agency.

Before entering the technology industry, Campbell was the head football coach at Columbia University for six years, and has been chairman of the university's Board of Trustees since 2005. He is also a director of the National Football Foundation and Hall of Fame. Campbell holds a bachelor's degree in economics and a master's degree from Columbia University.


External links[]



  • Trillion Dollar Coach The Leadership Playbook of Silicon Valley’s Bill Campbell by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle (2019)