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Apple Wiki
Deirdre OBrien image

Official Apple photo from 2017

Deirdre O'Brien (born c. 1966) is the Senior Vice President of Retail and People at Apple Inc., reporting directly to CEO Tim Cook.

Early life and education[]

O'Brien enjoyed sports in her youth and was the only girl on her Little League Baseball team.[1] She stated that the toughest, proudest, and "most badass thing" that she had ever done was coming out in her mid-20s.[2]

O'Brien received a Bachelor's Degree in Operations Management from Michigan State University and an MBA from San Jose State University.[3]


O'Brien was recruited into Apple from Michigan State University in 1988. One of her first tasks was to oversee manufacturing of the Macintosh SE at Apple's plant in Fremont, California. She credits her sports background with helping her become a team player.[1][4]

Deirdre O'Brien at Apple Store

O'Brien at the opening of an Apple Store.

One of the longest serving executives at Apple,[5] O'Brien's responsibilities were expanded from Worldwide Sales and Operations Support, to People, which covers human resources at the company. She also oversees Apple University.[3] In 2019, her responsibilities were expanded again to cover Apple's retail stores, after the previous Senior VP of Retail, Angela Ahrendts, had left the company.[6][7]


  1. 1.0 1.1 Deirdre O’Brien, Apple’s Head Of People & Retail, On Being A Team Player by Catherin Thompson, Bustle. 2019-11-06.
  2. Apple survived dark days with optimism & teamwork, says Deirdre O'Brien by Malcolm Owen, AppleInsider. 2019-11-08.
  3. 3.0 3.1 Apple Leadership: Deirdre O’Brien, Apple. Archived 2017-09-11.
  4. Profiling Deirdre O'Brien, Apple's new head of retail by William Gallagher, AppleInsider. 2019-02-07.
  5. Pulia, Shalayne (7 November 2019). Meet Deirdre O’Brien, the Apple Executive Bringing a Human Touch to the Tech Giant. InStyle. Retrieved on 8 November 2019.
  6. Horwitz, Jeremy. "Apple's Deirdre O'Brien will replace Angela Ahrendts as SVP of Retail", VentureBeat, 5 February 2019. 
  7. Axon, Samuel. "Angela Ahrendts, leader of Apple's retail efforts, will depart the company in April", Ars Technica, 5 February 2019. 

External links[]

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