Apple Wiki
Apple Wiki

Unveiling the Digital Hub Strategy (9 Jan 2001)

The "Digital Hub" is Apple's strategy of integrating its hardware, software, and services to present users with a coherent ecosystem in which to manage their digital lifestyle.



Apple One full reveal Every BIG Apple service, all in one subscription

On January 9, 2001, Apple CEO Steve Jobs hosted a keynote event at the Macworld Conference & Expo in San Francisco, California where he introduced iTunes as the center of Apple's "Digital Hub" strategy.[1]

On September 15, 2020, Apple Director of Services Lori Malm introduced Apple One, which included pre-packaged sets of Apple's services for a single subscription fee.[2][3]


  1. Macworld 2001, All about Steve Jobs. 2001-01-05.
  2. Apple Event — September 15 by Apple, YouTube. 2020-09-15.
  3. Apple One makes enjoying Apple subscription services easier than ever, Apple Inc. 2020-09-15.

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