Unveiling the Digital Hub Strategy (9 Jan 2001)
The "Digital Hub" is Apple's strategy of integrating its hardware, software, and services to present users with a coherent ecosystem in which to manage their digital lifestyle.
History[]
Apple One full reveal Every BIG Apple service, all in one subscription
On January 9, 2001, Apple CEO Steve Jobs hosted a keynote event at the Macworld Conference & Expo in San Francisco, California where he introduced iTunes as the center of Apple's "Digital Hub" strategy.[1]
On September 15, 2020, Apple Director of Services Lori Malm introduced Apple One, which included pre-packaged sets of Apple's services for a single subscription fee.[2][3]
References[]
- ↑ Macworld 2001, All about Steve Jobs. 2001-01-05.
- ↑ Apple Event — September 15 by Apple, YouTube. 2020-09-15.
- ↑ Apple One makes enjoying Apple subscription services easier than ever, Apple Inc. 2020-09-15.
External links[]
- Apple’s ‘digital hub’ strategy looking better by Dennis Sellers at Macworld (2002-10-09)
- The Dawn of Apple’s Dominance: Digital Hub Strategy, Revisited. by Pete Mortensen at Cult of Mac (2010-01-27)
- The advent and evolution of Apple's digital hub by Stephen Hackett at iMore (2015-05-27)
- Digital Hub Strategy 2.0: Apple’s next era of innovation by Sajan Mathew at YourStory (2016-09-15)
