Ron Johnson, the former Senior VP of Retail who developed the concept, referred to the Genius Bar as the "heart and soul of our stores". Microsoft has since adopted a similar concept in their own retail stores called the Answer Desk. However, the response among PC customers has been mixed.
- Gary Allen. "Analysts' Conference", ifo Apple Store, 2004-03-01. Retrieved on 2006-10-13.
- Microsoft tried to clone the Apple Store. It still hasn't worked. by Ina Fried, Vox. 2016-05-10.
- Answer Desk is a scam, by Rob Ammerer, Microsoft Community. 2015-09-03.
- 7 Secrets of the Apple Genius Bar Everybody Should Know by John Patrick Pullen at Time (2015-08-04)