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India

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Republic of India
India
  CapitalNew Delhi
  Largest CityMumbai
  Land Area2,973,193 km2
  Population1,326,093,247 (2020 estimate)
  Apple StoresApple India (online only)

The Republic of India 🇮🇳 (Hindi: Bhārat Gaṇarājya), also known simply as India (Hindi: Bhārat), is a country in South Asia. Its capital is New Delhi and its largest city is Mumbai.

Statistics[]

The land area of India is 2,973,193 km2, making it the world's seventh-largest country by geographical area. As of 2020, the population is estimated to be 1,326,093,247, making it the 2nd most populous country in the world. [1]

Apple in India[]

Why_Apple_fails_in_India_(and_why_it_matters)

Why Apple fails in India (and why it matters)

Apple has faced challenges in entering the market due to the comparatively high prices of its product lines.[2] In 2017, Wistron began local manufacturing trials of Apple's entry-level iPhone SE in an effort to reduce its cost to Indian consumers.[3] In 2018, India accounted for US$2 billion in sales, less than 0.7% of Apple's total revenue, mainly through third-party resellers and distribution channels. Apple made substantial investments in moving iPhone production into the country.[2] By the end of 2019, Apple still only held about 2% market share of India's overall smartphone market, but increased its share in the the premium segment to over 75%, in part due to price cuts to the iPhone XR made possible through local manufacturing.[4] Companies involved in Apple's supply chain, including Foxconn, Pegatron, and Wistron, committed to invest about an additional 65 billion rupees (US$880 million) to increase the number of smartphones produced in India.[5]

In December 2020, disgruntled workers caused $7 million dollars in damage at a plant that was operated by Wistron to manufacture iPhones for Apple.[6] After it was determinated that the riot was caused by reduced or unpaid salaries, Apple stated that Wistron would receive no new business from them until "complete corrective actions" were taken.[7] In 2022, Foxconn began assembling the iPhone 14 for Apple at a factory in Sriperumbudur, near Chennai.[8] In January 2023, Jabil began shipping AirPods enclosures made in India to other manufacturing facilities for Apple's supply chain in China and Vietnam.[9]

Retail[]

Apple India online store promotional banner

Banner design from the grand opening announcement of Apple's online store in India in September 2020.

On September 23, 2020, the Apple online store opened operations in India for the first time.[10] Apple partnered with Blue Dart Express to handle delivery of shipments within the country.[2]

Apple had been planning to build its first Indian flagship retail store in Mumbai, though it had been delayed since 2021 due to the COVID-19 pandemic.[11] In December 2022, Apple began hiring to fill retail management and specialist positions in India, renewing speculation that a store would be opened soon.[12] The first, Apple BKC, was opened in a 22,000-square-foot space at the Jio World Drive mall in Mumbai in April 18, 2023. Apple Saket opened two days later in a 10,000-square-foot store at the Select Citywalk shopping centre in the Saket District Centre of New Delhi.[13][14][15] Apple CEO Tim Cook appeared in person to inaugurate both stores in his first trip to India in 7 years.[16]

References[]

  1. ↑ India. The World Factbook. Central Intelligence Agency. Retrieved on September 21, 2020.
  2. ↑ 2.0 2.1 2.2 After Years of Setbacks, Apple Launches Online Sales in India This Week by Evan Niu, The Motley Fool. 2020-09-20.
  3. ↑ Apple has started assembling iPhones in India by James Vincent, The Verge. 2017-05-17.
  4. ↑ Apple tops India’s premium smartphone market with a 75.6% share by Aakash Jhaveri, TechRadar. 2020-02-18.
  5. ↑ Key Apple supply partners plan to invest $900 million in Indian manufacturing by Mike Peterson, AppleInsider. 2020-09-28.
  6. ↑ India iPhone factory vandalized after workers claim they weren't paid by Apple supplier by Rhea Mogul and Swati Gupta, CNN Business. 2020-12-15
  7. ↑ Apple puts iPhone partner Wistron on probation after rioting workers caused $7 million worth of damage at Indian plant by Kevin Shalvey, Yahoo News. 2020-12-19.
  8. ↑ Apple begins making the iPhone 14 in India, marking a big shift in its manufacturing strategy by Arjun Kharpal, CNBC. 2022-09-26.
  9. ↑ Apple Is Now Making AirPods Components in India by Tim Hardwick, MacRumors. 2023-01-30.
  10. ↑ Apple brings online store to India September 23, Apple Inc. 2020-09-17.
  11. ↑ Apple Store India plans delayed for a second time; ‘world-class’ store pushed to 2023 by Ben Lovejoy, 9To5Mac. 2022-07-28.
  12. ↑ Apple could soon open its first brick-and-mortar stores in India by Emma Roth, The Verge. 2023-01-08.
  13. ↑ Apple to open flagship India store in Mumbai in April; second store to come up in Delhi by Writankar Mukherjee, The Economic Times. 2023-03-17.
  14. ↑ Apple BKC in Mumbai opens for customers this Tuesday, Apple Inc. 2023-04-16.
  15. ↑ Apple BKC opens April 18 and Apple Saket opens April 20, Apple Inc. 2023-04-10.
  16. ↑ Tim Cook Attends Opening of Apple BKC Store in Mumbai, India by Tim Hardwick, MacRumors. 2023-04-18.

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