Official Apple photo from 2011.

Philip W. Schiller (born June 8, 1960) is an Apple Fellow and former Senior Vice President of Worldwide Marketing at Apple Inc.


Schiller received a bachelor's degree in Biology from Boston College in 1982.[1]


Schiller first joined at Apple Computer as a product marketing manager in 1987.[2] By 1988, he was known as the "Techno Rambo" of the Business Multimedia Group, presenting demonstrations built with HyperCard and VideoWorks.[3] In 1993, he became the director of product marketing at FirePower Systems.[1] In 1995, he joined Macromedia, where he became the VP of product marketing.[3]

Return to Apple

In April 1997, Schiller rejoined Apple after Steve Jobs had returned to the company.[4] Schiller succeeded Mitch Mandich, who retired as Apple Computer's head of marketing at the end of December 2000.[5] In December 2015, Schiller took over management of Apple's App Store.[6] On August 4, 2020, Schiller was designated as an Apple Fellow; his duties as senior VP of worldwide marketing were taken over by Greg Joswiak while Schiller continues to lead the App Store and Apple Special Events.[7]



  1. 1.0 1.1 Philip W. Schiller, Apple Computer. Archived 2002-02-14.
  2. Phil Schiller, 9to5Mac. 2019-11-13.
  3. 3.0 3.1 Inside Phil Schiller, AppleInsider. 2020-07-05.
  4. Phil Schiller, MacRumors. 2019-12-16.
  5. Apple Announces Mandich’s Retirement, Apple Computer. 2000-10-09.
  6. Apple names Jeff Williams new chief operating officer, places Phil Schiller in charge of App Store, AppleInsider. 2015-12-17.
  7. Phil Schiller advances to Apple Fellow, Apple Inc. 2020-08-04.

External links

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