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vCard, also known as VCF (Virtual Contact File), is a file format standard for electronic business cards. vCards are often attached to e-mail messages but can be exchanged in other ways, such as Multimedia Messaging Service (MMS), on the World Wide Web, instant messaging or through QR codes. They can contain name and address information, telephone numbers, e-mail addresses, URLs, logos, photographs, and audio clips.[1]

vCard Plus, an elevated vCard, makes use of a customized landing page with all the basic information along with a profile photo, maps location and other fields. This can also be saved as a contact file on smartphones.[2]

vCard is used as data interchange format in personal digital assistants (PDAs), personal information managers (PIMs) and customer relationship management (CRMs). To accomplish these data interchange applications, other "vCard variants" have been used and proposed as "variant standards", each for its specific niche: XML representation, JSON representation, or web pages.

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