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YouTube is a video sharing and streaming platform operated by Alphabet Inc., the parent company of Google. It provides dedicated apps for iOS, iPadOS, tvOS, and Android; it can also be accessed through a web browser.

History[]

YouTube was originally founded on February 14, 2005 by Steve Chen, Chad Hurley, and Jawed Karim as an online dating website, though its video content quickly expanded beyond its original target market after the first video was uploaded on April 23, 2005.[1][2] YouTube was one of the first native apps to be made available for the iPhone when it was launched in 2007. The original app icon from iPhone OS 1 to iOS 5 was an old television set. Starting with iOS 6 in September 19, 2012, Google apps such as Google Maps and YouTube were no longer included by default.[3][4]

Business model[]

YouTube app on iPadOS

The YouTube user interface in iPadOS 15 with advertising and recommendations at right.

Downloading the YouTube app or accessing the website is free. Some streaming content, such as movies, may require a single "rental fee" or subscription to its "premium" services. Free videos are typically ad-supported and can generate considerable revenue, which is split between Google and content creators.[1] Advertisements and recommendations are targeted towards users by their usage history. Logged-in users can visit their account settings to pause or delete their history.[5] Users without an account can use the privacy settings in iOS 14.5, iPadOS 14.5, macOS 11.3, tvOS 14.5, or later.[6] As of 2022, there is no watchOS app for YouTube from Google, but WatchTube provides the ability to play back video or audio-only steams from YouTube through a simplified user interface.[7]

YouTubers[]

Content creators for YouTube are known as YouTubers. Many focus specifically on Apple and their products:

  • Apple Explained — Greg Gyatt Jr. hosts this channel that creates video essays, animated slideshows, and product reviews. Most videos are about the history of various Apple products, from staff to eMacs, and are meant more to inform than to entertain.
  • AppleByte — Brian Tong is the host of the YouTube channel known as AppleByte. His channel is mainly for entertainment, sliding jokes into a informative video much like EverythingApplePro's.
  • Blendtec's Will It Blend? — A viral marketing campaign by Blendtec in which founder Tim Dickson destroys Apple's (and other) products in his company's line of commercial blenders.
  • EverythingApplePro — Filip Koroy is a Russian-American YouTuber who specifically covers mods to leaks to hardware and software tests and reviews of Apple products.
  • JerryRigEverything — An American YouTuber, whose real name is actually Zack Nelson, specializes in the durability, custiomization and tear-down of Apple devices amongst others, such as Android phones. He also does videos about custom 4x4 offroad wheelchairs, cars, and TVs. His motto is "Life is a DIY project."
  • Marques Browlee — An American tech podcaster and professional ultimate frisbee player, also known as MKBHD.
  • Mrwhosetheboss — A British YouTuber named Arun Maini. He specilizes with reviews of Apple products and accesories among others. He also provides useful tips and tricks to watchers, and covers interesting tech news.

References[]

  1. 1.0 1.1 YouTube Business Model | How Does YouTube Make Money? by Arieez Dutta, Feedough. 2020-08-18.
  2. Me at the zoo by Jawed Karim, YouTube. 2005-04-23.
  3. Removal of Built-in YouTube App in iOS 6 Was YouTube's Decision to 'Take Back Control of Our App' by Mitchel Broussard, MacRumors. 2017-06-30.
  4. YouTube: Watch, Listen, Stream by Google LLC, AppAdvice. 2022-06-20.
  5. How to view, pause, or delete your YouTube watch and search history on a computer or mobile device by Dave Johnson, Business Insider. 2021-12-21.
  6. Apple updates Safari’s anti-tracking tech with full third-party cookie blocking by Nick Statt, The Verge. 2020-03-24.
  7. Watch YouTube videos on your Apple Watch with WatchTube by Filipe Espósito, 9to5Mac. 2022-06-21.

External links[]

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